📽️ CENTURY® DEBUTS ON TV 🍿
From April 7th on Canale 5 – Striscia la Notizia
with Giusy Meloni
THE FIRST TELEVISION CAMPAIGN IN CENTURY® HISTORY
To celebrate our 30 years of excellence in lighting, CENTURY® takes a big step: an exclusive TV commercial on Mediaset.
🧞♂️ When: From April 7th, 2025 📌 Where: Canale 5, during Striscia la Notizia ⏰ Time: Around 20:40
GIUSY MELONI, OUR EXCEPTIONAL TESTIMONIAL
We have chosen a face that expresses professionalism, energy, and charisma:
Giusy Meloni, a beloved sports journalist, will be the star of our commercial.

A STORY OF MAGIC AND LIGHT
In our 60-second commercial, Giusy will face a problem many people have:
poor lighting that compromises the quality of daily life.
But like magic, a special genie will intervene to show her the difference that CENTURY® quality makes, taking her on a journey through all the environments our lighting transforms:
• Homes
• Industries
• Schools
• Hospitals
• Sports facilities

Since 1995, CENTURY® has been lighting up Italy with high-quality, innovative, and efficient solutions. Our mission is to bring the right light to every environment, combining:
Superior Quality – Tested and certified products
Constant Innovation – Cutting-edge technologies
Energy Efficiency – For a more sustainable future
Italian Design – A perfect harmony of aesthetics and functionality
Century Italia – The Genius of Lighting
© 2025 Century Italia – All rights reserved